Tag-Archive for ◊ Indian School of Business ◊

20 Apr 2010 Buying a Car

Hundreds of people buy cars every day in India – who would have thought that the process was so crazy – or maybe it was just me. My tryst with this process started about 10 months ago:

I had just landed myself with a job in Gurgaon, and anyone who’s been in Gurgaon knows that you cannot survive here without a means of transportation – as there is no public transportation to speak of. I had seen the Ritz while in Shimla a couple of days earlier, and had liked the car. It was the “new kid on the block” and everyone was after one – and hence the models we wanted weren’t available. We scoured through the showroom in Gurgaon till we found one which had what we wanted – a Blue Ritz Ldi (diesel) model. We promptly booked the car – using Sonali’s debit card – and then started the looooong process.

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